I remember, doh doh, I remember, doh doh…...
Seems like long ago I was getting a periodical, something like Boy's Life, or a Boy Scout monthly. It came in bundles wrapped for an individual address. Naturally I opened a few before I realized what was going on there. Thought I noticed it with others like National Geographic, but then again it wasn't a big deal and has been years now.
Sounds to me like something of a natural evolution, some times thought of as progress. Why is something that should make things easier for you labeled as an attempt to take money out of your pocket? You'll be paid for less work because you are doing less work.