OK, we can't be bottom feeders and offer premium service at the same time. Defiantly an issue to consider.
Also, no mater how hard we try, we can't compete against email. So, we should not try.
What about geographic limitations. Some places are more expensive to deliver to. Our competition is competing heavily for the less expensive areas. Our competition does not have to deliver to the expensive areas we do.
Some of us suspect that some competitors have even broken parcel delivery down to expensive houses for parcel delivery and send those parcels to the USPS to save money.
Do you have a way to compete against this imbalance?